Facebook is changing how you set up ads. At the end of February, Campaign Budget Optimisation will be compulsory. This change is BIG and it will have a huge effect on the results of lots of charity's ad campaigns. Don't get left behind - we want every charity to be ready for this change. Book a free call with us to look at how you can prepare. 

How is Facebook changing the way we set up ads?

The first of many changes that Facebook will make to its advertising platform in 2020 is CBO (Campaign Budget Optimisation). And it’s coming this month.

This isn’t one of those small changes in the background that you can avoid. This one is BIG.

CBO has been around for a while as an option, but as of the end of February, this will be the only way you can buy your ads. You will no longer be able to set your budget at ad set level.

This is a massive change, as it will require you to structure your campaigns in a different way in order to achieve the same results, or...